We take a holistic approach to

MANAGING, BUILDING AND PROTECTING YOU WEALTH

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WHAT IS WTF?

What the Financial is an inclusive financial literacy platform, offering a wide range of digital courses, one-on-one coaching, and the ability to navigate your financial plan with the aid of one of our wealth coaches to empower you to take control of your financial future.

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FINANCIAL CONSULTANT

With over 17 years of experience in the Financial Services industry as well as an expansive real estate investment business, Pam Malhotra is a cutting-edge Financial Literacy Consultant, Coach and Public Speaker.

Additionally, Pam draws influence from 13 years in the Mortgage Industry, holds a Real Estate License, a Financial Planning Designation and specializes in home design, renovation and Real Estate strategies. With so much conflicting information and stigma around wealth building and money, Pam’s ultimate passion and goal is to provide accurate, factual and easily digestible information not only for her clients, but for her online following so they can make informed decisions for their financial future.

HOLLISTIC FINANCIAL PLANNING

 

We aim to be a leader in holistic financial planning. Our mission is derived from the belief that by empowering women through the fundamentals of wealth and real estate strategies we can truly create financial freedom. Our approach gives one the power of financial knowledge and shifts the accountability needed to make informed, viable and relevant decisions regarding one’s personal or business financial success.

 

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